Solving the mind's mystery one neuron at a time!
Reactance phenomenon refers to an unpleasant reaction when a person's freedom of behavior is threatened. When the feeling of freedom is threatened, preventing you from acting as you wish, it makes you want to protect your freedom and control it.
You may have noticed that you remember criticisms more than the compliments one gives. We tend to focus on negative events and are more likely to recall the bad things we encountered instead of happy events.
In the case of friendship, you might befriend someone who showed a positive trait but then later you find out that your friend isn't like what you expected.
Psyche Trail 