Hype, FOMO, Repeat: Trends

Recently, there has been a rise in the popularity of a plushie named Labubu. This unique-looking doll has created immense discussions across various social media platforms. Everywhere I go, I see people talking about it—some disliking it for its unique appearance, while others absolutely adoring it. What’s even more surprising is seeing Labubu dolls sold... Continue Reading →

The mere exposure effect: preference for familiarity

Familiarity with things can help reduce our perception of them as threats. Eating the same cuisine amidst a variety of choices, developing a preference for a particular song after repeated listenings can be a doing of this effect! But can our preference decrease after repeated exposure?

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